Shoe brand Aldo in Israel organized a guerilla stunt where passers-by had to stand on a welcome mat, take a picture of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. After successfully completing this task they were asked to ring the bell in front of them and wait for 120 seconds. Post which they received a surprise gift. 😉
Here is a nice campaign from ERAN, the National Crisis Intervention Hotline (Emotional First Aid by Telephone) in Israel.
To make people aware of their 1201 hotline, agency McCann Erickson contacted the Israel Museum in Jerusalem. At the museum they identified paintings that expressed a deep feeling of distress and then changed its audio guide number to 1201, the same number as from ERAN. Dialing this number would then give the visitors a customized message…
A lot of women live with straight couch potatoe men. The kind of men, who turn the TV on, the moment they get home. So…LG decided to pick 5 desperate housewives and make their dream come true. How? By smashing their husband’s TV in front of them!
The desperate husband’s reaction were recorded with candid cameras that were installed in the house while they were away at work. The videos were then made into 5 viral which ended up having over 200,000 views on Flix (Israel’s leading video host).
