Pepsi wants to make the world a better place and so it has up to $1.3 million in Refresh grants to give out every month, ranging from $5000 through to $250,000.
The social investment campaign can be seen online at www.refresheverything.com, and is being presented as Pepsi’s alternative to spending on television advertising at the SuperBowl this year.
From January 13 US residents can submit an idea online, choosing categories of health, arts and culture, food and shelter, the planet, neighborhoods, and education. From February 1, 2010, visitors to the site will be able to vote on ideas, with the first 32 awards being announced on March 1.