The Giga Selfie

People all over the world are obsessed with taking selfies. So the Australian government launched the “Giga Selfie campaign” to help tourists take bigger and better selfies that included the environments around them.

The campaign targeted Japanese tourists, who reportedly made up Australia’s sixth largest market for tourists (over 320,000 visitors). To take a Giga Selfie, tourists needed to look out for the designated selfie spots and capture a shot to send back home.