For the PRE-SAFE® precrash system from Mercedes-Benz, ad Agency Jung von Matt in Germany made chaotic traffic intersections safer.
Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, they used a camera to film what was going on around the corner. The images were then projected onto a 18/1-format billboard on a building corner so all motorists and cyclists could see them.
