Mercedes-Benz has recently announced that all of its 2016 and 2017 vehicles in the US would now be able to connect with both Amazon and Google’s digital voice assistants.
With the help of this integration Mercedes owners can now instruct their Amazon Echo or Google Home to remotely start or lock their vehicles, as well as send addresses to their in-car navigation system. The video below however shows Mercedes-Benz creating an intelligent ecosystem around its cars with the help of cutting-edge technology.
Mercedes isn’t the first automaker to recognise the potential of artificially intelligent
third party digital voice assistants. At CES earlier this year, Ford unveiled its plan to roll out Alexa-equipped vehicles. Around the same time, Hyundai announced a new partnership with Google to add voice control through the Google Home.
Traffic lights can be very dangerous for pedestrians, especially for those who don’t like to wait for the light to change. So the Smart team from Mercedes-Benz created “The Dancing Traffic Light” where a person’s dance moves were brought to a traffic light in real time. As a result 81% more people stopped at that red light.
Mercedes-Benz recently uploaded a video of former Formula 1 racing driver David Coulthard and pro-golfer Jake Shepherd setting a new Guinness World Record with a Mercedes-Benz SLS AMG Roadster.
To set the record, David Coulthard caught a golf ball hit by Jake Shepherd while driving the car. The ball was traveling at 178mph and was caught 275 metres from the tee, setting the record for the ‘furthest golf shot caught in a moving car.’
The video was uploaded 6 days ago and has already had over 1 million views on YouTube!
To demonstrate the zero carbon impact of its new fuel cell vehicle, Mercedes-Benz along with ad agency Jung von Matt/Elbe have created an “invisible” car that uses LEDs and a camera hack that transmits images from the opposite side of the car to blend the vehicle with its surroundings. 😎
The ‘Active Parking Assist’ from Mercedes-Benz recognizes empty parking spaces by simply passing them. That brought ad agency Jung von Matt/Neckar to the idea that if the car knows where the empty parking spaces are, then everybody could also be informed.
So just before Christmas when parking spaces were hard to find, they launched the Mercedes-Benz Tweet Fleet with its Active Parking Assist that tweeted empty parking spaces in downtown Stuttgart.
The MBTweetFleet cars automatically generated the tweets with GPS data via Arduino an onboard electronic and a PHP Relay. People could then follow @MBTweetFleet to find empty parking spaces near them on twitter and be navigated there by the linked Google map.
For their customer Mercedes-Benz Vans, ad agency Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin’s underground station Friedrichstrasse. This display blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control the digital advertising displays using their own remote car keys…
For the PRE-SAFE® precrash system from Mercedes-Benz, ad Agency Jung von Matt in Germany made chaotic traffic intersections safer.
Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, they used a camera to film what was going on around the corner. The images were then projected onto a 18/1-format billboard on a building corner so all motorists and cyclists could see them.
In February this year four two-person teams left four cities: Chicago, Los Angeles, New York City, and Tampa Bay, to goto Dallas, Texas in a custom-designed Mercedes-Benz car that was fuelled by Twitter. Of course the cars were not physically running on tweets, but virtually they were: the reason for Mercedes-Benz saying that the race was “Tweet-Fueled” was because each of the four teams had to get the support of their home cities to drum up enough support on Twitter to get them to the finish line in Dallas.
In the end the campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers who generated over 150,000+ tweets to power the cars. The campaign videos generated about 2 million views, while the twitter reach pushed over the 25 million mark.
In order to get more companies to buy the Mercedes-Benz Sprinter, german ad agency Lukas Lindemann Rosinski actually got the Sprinter to apply for a job. In order to do this they came up with the worlds first printing type tyre. This enabled the Sprinter to write its own letters of applications, all on its own. 😎
Mercedes Benz with the help of agency Ponto de Criacao from Brazil, executed a highly segmented vertical action that would increase visibility for the brand among top executives and business people. Stickers of the SLS AMG, also known as “gull wing”, a new edition of the brand’s iconic model, were stuck to windows in shuttle flights, frequently used by the target.
As a courtesy, passengers also received a miniature car.
In one month, 100% of the target population was reached i.e. nearly 400 executives.