Speeding cars and pedestrian safety is a huge problem in Ukraine. In fact Ukraine is responsible for 56% of pedestrian collisions in Eastern Europe. To make people think twice about speeding, Shell along with JWT Ukraine created an ambient campaign where they invented the pedestrian ghost. The campaign was run during Halloween and has generated a lot of buzz over the internet…
The European Football Championship is going to kick off in a few months, and brands are already getting ready with their advertising pitch. However the brands are not the only ones who want to grab people’s attention.
In Ukraine there a lot of street dogs and cats that are being killed to make the country cleaner and ready to welcome thousands of football tourists. So pan-European animal charity ETN has conceived an incredibly smart and attention grabbing ambient campaign in Hamburg to get people involved in its animal protection program…
