In May 2010 an aspiring creative from USA used Google to play upon the vanity of some top American creatives and land himself interviews and eventually a job.
Then in July 2011 a Dutch creative team created “The Twitter Hustle” to land a job with a big agency in Netherlands.
Now an Aussie creative team consisting of Andrew Grinter and Lee Spencer-Michaelsen have taken the job hunt to the next level. Their approach was to stand out from the crowd by hijacking the domain names of top creative directors in Melbourne.
The duo went on a URL buying spree, after which they sent ransom notes to their targeted creative directors. The daring move got them their interviews. They wore ski-masks to the interviews and still managed to get a job. The duo are now reportedly working for DTDigital, a division of Ogilvy Melbourne.
Stay tuned for more creative job hunts. 😉