The World Health Organization recommends drinking 2 liters of water each day. However the Brazilian average is only 1.2 liters a day. The reason for the low average is simple: people don’t remember to drink water, especially during work hours. To change that, Bonafont, the market leader in bottled water, wanted to increase the consumption of its product by making people remember to drink more water daily.
So they started by sending a mini fridge with 2 liters of Bonafont to one of the most influential twitters in the country. It was an innovative gift. But the story changed when the fridge was opened. Thanks to technology, they gave the mini fridge a digital life. Every time the door was opened, a tweet was automatically posted on the celebrity’s twitter page, telling thousands of followers that the celebrity was drinking water, and thus motivating them to do the same. With hundreds of predefined messages, the celebrity’s twitter network was reminded every day to take an extra sip.
In a short while the first fridge became an object of desire and the brand’s message spread impressively. Once a month a new personality joined the cause by receiving a new fridge. This helped make more people aware of how important it is to drink water.
With this initiative Bonafont successfully reminded millions of people to drink 2 liters of water every day.