The International Olympics Committee (IOC) is in the midst of “The Best of Us Challenge” where viewers are challenged to out do their favorite athletes in wacky activities.
At the above web site viewers are encouraged to submit videos in hopes of not only besting the athletes, but also winning signed merchandise or a trip to the Vancouver Winter Olympics.
This campaign reaches out via various social media touch points such as facebook fan page, twitter and youtube.
Here are some of the challenges you will see: