Its been a while (2011) since I came across an innovative Social Media recruitment campaign. 🙂 In this latest example Norwegian ad agency DDB Oslo has tapped the growing trend of chat apps to attract talent to its agency.
To seek out new talent they created “The Snapchat Pitch”. Interested job seekers had to sum up their concept in 10 seconds or less via video, drawing or song and send it over to DDB Oslo via Snapchat. If the DDB creative department liked the pitch, they would fly the job seekers over to their office for a final interview.