PolskieRadio.pl is described as a news portal with the largest radio recordings database in Poland. To promote it at Science Picnic in Warsaw, Hypermedia Isobar creates a special event built around one simple idea: make sound physically touchable.
Using 3D printing technology, they print out some of the most famous historical radio recordings, turning audio into tangible objects that visitors can hold and explore as “important sounds” of the 20th century.
In European public media and culture marketing, giving people a hands-on way to experience an intangible archive can outperform any “come visit our site” message.
How “sound you can touch” is staged
The experience works because it is instantly legible on a crowded show floor. You see unusual 3D printed forms, you learn they represent famous recordings, and you understand the invitation without needing a demo or instruction manual.
Instead of asking people to browse a deep archive, the activation turns the archive into a physical exhibit. That shift changes the audience mindset from “searching content” to “discovering artifacts”.
Why this fits Science Picnic
Science Picnic is positioned as a hands-on, experiment-first environment. A 3D printed sound object belongs there because it feels like a real scientific trick: invisible data becomes a thing you can touch, compare, and talk about with strangers.
What to steal from this approach
- Materialize the invisible. If your product is digital, give people a physical handle on the idea.
- Start with curiosity, then explain. A strange object earns attention before any copy does.
- Turn an archive into a highlight reel. People engage faster when you curate “the famous 10” rather than expose “the full 10,000”.
- Design for conversation. Installations that provoke “what is that?” get shared on the spot.
Last year tourists visiting the La Rambla neighborhood in Barcelona also experienced 3D printing technology. But at that time they were able to pose and create their very own three-dimensional statues.
A few fast answers before you act
What is “Touch the Sound” for PolskieRadio.pl?
It is a live event concept where famous historical radio recordings are turned into 3D printed objects, so visitors can literally touch “sounds” as physical artifacts.
Why use 3D printing for a radio archive?
Because it converts an intangible asset into a tangible experience. People understand the idea instantly and remember it because it feels like a scientific reveal.
Why does this kind of activation work at a science fair?
Science fairs reward hands-on discovery. A physical “sound object” matches the environment, so visitors treat it like an exhibit rather than an ad.
What is the key strategic benefit for the brand?
It reframes a large digital archive as cultural heritage worth exploring, and it creates a memorable story people can retell in one sentence.
What is the most transferable lesson?
If your brand owns data, recordings, or digital history, curate the best pieces and give people a tactile, participatory way to encounter them.