Coca-Cola has an ongoing global campaign that allows consumers to personalise bottles and cans…
Building on the success of this campaign Coca-Cola Israel decided to take the idea further with personalised billboards.
A mobile app was developed where consumers could enter their name. Then using geo-fence technology, the Coca-Cola billboard displayed the name when it was approached. The consumer at the same moment also received a message on their smartphone notifying them that their name was up there.
Since its launch the app has reached 100,000 downloads and is currently ranked #1 in Israel’s app store.