Over the last year or so I have seen numerous brands use the basic website functionalities of Twitter, Pinterest and Facebook to reach out and engage with their audiences.
In this latest example, Sancho BBDO from Colombia created a “banner” that efficiently promoted Exito dental floss by taking advantage of the Facebook timeline. In the below case video one can actually see how the banner acted like a dental floss and got between the pictures of food being posted on the various restaurant fan pages. 😎
As a result the Exito website received 30% more traffic and the banner received more than 200,000 likes on the various restaurant Fan Pages.