The famous red button is back. 🙂 This time crunchy biscuit sticks brand Mikado has used it to launch their Resistance Test campaign.
A shopping mall in France was selected and passers-by were asked if they should always accept a free packet of Mikado. Then to get the free packet people were invited to press the red button. As soon as they pressed the button and took the package, they fell into a trap… 😎