SAS “Up for Grabs”

To promote a million seat fare sale, Scandinavian Airlines via Crispin Porter Boglusky Stockholm ran a competition on Facebook where SAS fans could grab a free trip. All the fans had to do was make their profile pic into a custom made Up For Grabs image and simply post a matching image where they grab the trip on the SAS Facebook wall.

The campaign was against the Facebook promotional terms & conditions, so eventually it was shut down. But not before a winner was chosen!