Despite healthy brand tracking data, 50% of the teens and young adults in Australia hadn’t enjoyed ‘Coke’ in the previous month alone. So to increase product consumption amongst the masses Coca-Cola jump started some real conversations with people they had lost touch with.
After 125 years of putting the same name on every bottle of ‘Coke’, they decide to do the unthinkable. They printed 150 of the most popular Australian names on their bottles and then invited all the Australians to ‘Share a Coke’ with one another…
The result…