Ogilvy Interactive has developed a “Singles Finder App” for Zonacitas.com, a major Argentinian dating portal. Their concept was simple…”Love is out there. If we get organized, there’s plenty for all”.
With Buenos Aires being one of the cities with the best nightlife in the world, having thousands of bars, discos and pubs to choose from can be a problem. All these options make it difficult to find and meet single men and women. With the “Singles Finder”, a free Smartphone App for the iPhone, users were able to get the exact amount of single prospects in each location. The best part was that they knew where to go well before.