Frozen Cinema

Fiftyfifty is a gallery based in Düsseldorf, Germany, that is actively trying to help out those less fortunate and homeless.

To simulate what it would be like to live on the streets, they got cinemas in Germany to turn the airconditioning to 8°C / 46°F. Then they showed videos of homeless people on the street commenting on the cold cinema experience. It turned out that for them 8°C / 46°F was cozy.

This reality check for the people pushed them to scan the QR codes on the blankets and donate some money to keep the homeless people warm.

Potable Water Generator

UTEC, The University of Engineering and Technology in Peru, believes that engineering can change the world. So they decided to start by changing a local problem and in the process getting more students interested in applying for their engineering program.

Lima is the second largest capital in the world set on a desert, and the lack of potable water is a huge problem. Since the presence of rain is almost zero, UTEC used the atmospheric humidity which is about 98% to build the first billboard that produces drinking water out of air!

Faktum Hotels Project

Gothenburg in Sweden has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some even sleep in the open air.

So in a charity campaign that tries to harnesses the spirit of giving and consideration, ad agency Forsman & Bodenfors has chosen ten places where these homeless might spend the night and made it possible for any one of us to book them. Just like any hotel.

All the money raised through this faktumhotels.com project will then go directly towards Faktum’s work for the homeless.