Category: Social Service

Dinner, Not Art

Kids the world over use Kraft’s macaroni noodles to create macaroni art. To stop wastage of its noodles, Kraft along with ad agency CP+B came up with an iPad app that allowed kids to create digital macaroni art. 🙂

The special ‘Dinner, Not Art’ app [iTunes Link] also donated 10 noodles to ‘Feeding America’ for every noodle used in the kids digital art, capped at 110 million noodles. The donation program is said to run till 31.12.2012. So if you would like to participate then head over to www.DinnerNotArt.com.

The power of a coin

For over 50 years Misereor has been committed to fighting poverty in Africa, Asia and Latin America. To get more donations, they installed a billboard at Hamburg Airport that had a donation box built into it. When people put in 2 Euros as donation, the billboard brought to life how the donated coin would help Misereor in their various aid projects.

To start up a dialogue with the people online, the billboard took a photo of the donor and posted it to the campaigns Facebook app. The QR Code on the billboard also enabled donors to share information about the promotion on their own Facebook page.

The world’s most valuable social network

About 50,000 children are reported missing every year in Canada and the first few hours of the search are the most crucial. So the Missing Children Society of Canada with ad agency Grey Canada, created a campaign where they asked people to donate their Facebook and Twitter news feeds.

By “donating” a social media account, users were allowing authorities to send out missing children alerts directly to their news feeds. The messages were geographically coded, meaning a user in Toronto would only have messages posted about missing kids in their area.