To introduce a new line of hair products, Apotek Hjärtat, a Swedish pharmacy decided to give subway commuters in Stockholm a surprising special effect. With the help of their ad agency Akestam Holst, they fitted digital screens on the subway platform with ultrasonic sensors that discerned when a train was coming.
The pharmacy ad then featured a model with a lush mane. When the train arrived the sensors immediately simulated the blowing in the wind effect for her hair.
On the 26th November 2010 Fredrik Hjelmquist, CEO of Pause Home Entertainment, swallowed a specially made wireless sound system in order to transform himself to a Human Jukebox. The device was then controlled wirelessly, allowing anyone to play music inside of him by simply visiting his company’s website and picking a track.
With this stunt, Swedish agency Akestam Holst was able to establish that when it comes to custom sound systems by Pause Home Entertainment, anything was possible! 🙂
The Swedish Post has a collection of pre-stamped parcels that makes it easy to send things. The task for ad agency Akestam Holst was to tell people that it was possible to send almost anything over night with these pre-stamped parcels.
So they packed 80 parcels with all sorts of stuff and then recorded 80 specific sounds. These sounds were then used to launch what they called ‘The Sound of Green’ competition. Here the users had to pick a parcel and pay close attention. If they could figure out what was inside, the Swedish Post would send the same parcel to the winner the very same day.
After 140 240 guesses the competition finally came to an end.
