Following the huge success of the Andes Teletransporter in 2009, and the Grand Prix win at the 2010 Cannes Advertising Festival, Andes the No. 1 beer from the Andean region of Argentina along with ad agency Del Campo Nazca Saatchi & Saatchi have engineered yet another way for the bros to throw off that female anchor.
Andes Friend Recovery (AFR) is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enabled men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.
The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were “recovered” friends.
How does it work?
- Your friends go to a bar and sit at the Andes Friend Recovery table.
- They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.
- Wherever you are you have to log in to the AFR page and use the webcam to map your face.
- Then you appear at the bar, via the Andes Friend Recovery robot.