Tag: astronaut

A Message to Space

To break through the clutter and generate awareness about its brand, Hyundai put together a clever marketing stunt. They took 11 of their Genesis sedans and choreographed a special message from a 13-year-old Houston girl, Stephanie, to her astronaut father, who she missed as he worked on board the International Space Station. The message, “Steph loves U,” was written across the expanse of the Nevada’s Delamar Dry Lake. And since the message was bigger than one and a half Central Parks, Guinness World Records certified it to be the world’s “largest tire track image.”

One Small Tweet

Neil Armstrong was the astronaut that took one small step for man and one giant leap for mankind. He was also the man who delivered on John F. Kennedy’s promise to be the first to the lunar surface.

Neil passed away in August 2012 and to honor his remarkable life, The Martin Agency in USA created the One Small Tweet, a 238,855 mile-long virtual voyage to the moon. To get there, they used the power of tweets written by admirers from around the world. Each tribute was hashtagged with #onesmalltweet and aggregated on onesmalltweet.com. Every tweet helped fuel the virtual voyage by 100 miles.

Click here to watch the video on the AdsSpot website.