Last month, BA setup a first of its kind interactive digital billboard in London’s Piccadilly Circus, that used custom built surveillance technology to track passing by BA flights.
On detecting a BA flight, the boy in the ad would get up and point to the plane while an accompanying message displayed the flight number and destination it was arriving from. 😎
Interactive advertisements are getting more popular with brands. In May, a Spanish organization called ANAR had used lenticular printing to show different messages to kids and adults in their campaign for anti-child abuse.