Tag: Canadian

Gift of Home for the Holidays

Air-Canada

It’s that time of the year again! So here is my last and very Christmassy post for the year. 😉

Since Christmas is the season of giving, Air Canada decided to spread a little love to unsuspecting Canadian’s at a local Canadian bar in London. At the bar two Air Canada pilots talked to several Canadians about how they wouldn’t make it home this holiday season. After which they announced that they would be giving everyone in the bar a very special gift. What happened next would make you wish you were there for this special moment…

Until 2015! Ramble over and out.

The Beer Fridge

First various brands created campaigns with red buttons, then came one with a pink phone and now we have a campaign from Molson, a Canadian beer brand that revolves around bright red refrigerators. 🙂

These eye catching refrigerators were filled with Molson beer and strategically placed across a variety of European locations to attract crowds. The catch? The fridges could be opened only by scanning a Canadian passport.

The campaign was created by agency Rethink Canada in order to bring back the classic tagline, “I am Canadian.” As a result, the video footage collected from the different European locations was cut into a 90 second online ad (seen below) and a 30 second TV ad which ran during the Stanley Cup Finals.