Cape Town Tourism wanted to promote the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google.
Since everyone could not be sent to Cape Town, people were allowed to send their Facebook profiles instead. 🙂 Through a Facebook app users were given a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places. A few lucky winners even got to experience their Facebook profile’s holiday for themselves.
Similarly last year, Obermutten a little and lovely mountain village from Switzerland was put on the world map through a very simple Facebook campaign. Check that out here.