Many people think they know the taste of Coke Zero, but they actually don’t. So Ogilvy & Mather created a campaign for Coke Zero that viewers could literally drink, irrespective of whether it was on a billboard, tv, print, or radio.
By simply “Shazaming” the ads, viewers could see Coke Zero pouring in on the screen of their smartphones, filling a glass, which then ended up into an actual free Coke Zero coupon that could be redeemed at select retail stores across the US.
Powerade with the help of Ogilvy & Mather setup several workout billboards in Berlin that apart from advertising the product, also doubled up as workout equipment to emphasize the brands attitude “You have more power than you think”.
People practicing their rock climbing, weight lifting and boxing skills on the unique billboards were also rewarded with some free Powerade to help replenish their electrolytes.
Over the last couple of years I have seen a handful of brands reach the 1 million fans milestone. To celebrate, most of them have created really nice and innovative thank you videos e.g. Tic Tac “Likes” Matt.
Now joining the list of brands with 1 million fans on Facebook is Media Markt, one of the biggest retailers for electronics in Germany. To celebrate this momentous occacion, Ogilvy & Mather Frankfurt created the “Money Trucks” campaign in which Media Markt fans were asked to guess the exact number of small mining trucks required to transport 1 million cents. The contest was started in June with the below launch video…
Then in July one lucky fan from Saßmicke, a small village in western Germany guessed the exact number of trucks required. So on 16th July, Media Markt dispatched 193 small mining trucks to deliver the 1 million cents right to the door step of the fan… 😎
As part of their new urban headphones campaign, “You Need To Hear This,” Philips unveiled special handmade wooden tables that you could literally plug your headphones into and hear. Each table featured hand illustrated typography and iconography inspired by its neighbourhood – all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar).
As a result, pub goers across east London experienced the Philips headphones while listening to trending music curated specifically for the neighbourhood they were in.
Not every music fan reads Billboard Magazine, but every music fan has music on their phone. So Ogilvy & Mather Brazil created a magazine dispenser that gave away a free magazine if you proved you are a fan of the artist on the cover of Billboard Magazine.
To get a free copy, all one needed to do was plug their iPhone into the Fan Check Machine and let it analyze the music library. If the machine found more than 20 songs by the artist on the cover of Billboard, you got the magazine for free. 😎
Lacta a leading chocolate brand in Greece has been creating innovative film content since 2009 around its strategy of being a symbol for the sweetness of love. For the latest installment Lacta invited fans to submit their stories of unfulfilled love, with the promise to give them the happy end they never had i.e. on the cinema screen.
Finally three stories formed the basis of a film screenplay, entitled “Love in the end”, that was released on Valentine’s Day 2013. A transmedia campaign promoted the film and it became a big hit with audiences in Greece. 17% of the Greek Internet Population saw the online teasers, resulting in 700.000 views and hundreds of rave comments. Anticipation for the film’s release was also very high and evident through the increase of Lacta’s Facebook fans by 100.000. This made it’s Facebook page the biggest for any brand in Greece, with 650.000 fans.
The film also had the biggest opening night for any Greek movie in the last 5 years, with more than 75% of the all movie tickets being sold for it.
Cape Town Tourism wanted to promote the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google.
Since everyone could not be sent to Cape Town, people were allowed to send their Facebook profiles instead. 🙂 Through a Facebook app users were given a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places. A few lucky winners even got to experience their Facebook profile’s holiday for themselves.
Similarly last year, Obermutten a little and lovely mountain village from Switzerland was put on the world map through a very simple Facebook campaign. Check that out here.
77% of magazines along with their ads end up in the trash. This is a huge waste of paper. So when Volkswagen wanted to create a campaign to promote the eco-conscious thinking behind its BlueMotion vehicles, their ad agency Ogilvy developed a print insert that got the people of Cape Town to recycle the magazines via the cities post boxes!
Rhinos will be extinct within 10 years due to the escalating illegal international trade in rhino horn. Forever Wild, a non-profit initiative with no budget, wanted to convey how critical the rhino poaching situation is, and get people from around the world to sign their petition that would be presented to the US Congress.
In response Ogilvy Cape Town created “YouTube Interventions”, where over 60 frivolous trending videos on YouTube were remixed with a special message. People who had no time for serious stuff, but still spent hours on silly online distractions were forced to confront the reality of how they spent their time online…