Summer is the season of crazy unexplainable romances. So Cornetto decided to launch the Love Plane in Spain which had a Twitter based banner feed attached to it.
Summer lovers who wanted to declare their love both online and in the sky could do so by tweeting with the hashtag #cornettoskytweet. The most popular tweets were then painted on the banner and flown over the beach. To keep things interesting the banner on the plane was changed every 15 minutes.