Bad breath is one the most embarrassing issues for people when they socialize. So Listerine decided to bring this experience to life with a flipbook that released a pungent onion scent. 🙂
To induce trials, a coupon was also attached to the back of the flipbook and people could redeem the same for a free Listerine bottle at nearby locations. Redemption rates at the end were recorded to be at 66%!
In July last year American Express launched a first of its kind application on Facebook called “Link, Like, Love” that allowed their card members to link their cards to the app and receive deals based on the likes, interests and social connections of the card members and their Facebook friends.
Members who used this service did not have to print coupons to redeem at a store. Instead, they just loaded deals onto their AmEx account by hitting an online button (in the app) and the reward would be given to them when they swiped the card at the time of purchase.
Now in their latest social venture, they are allowing card members to sync their cards with their Twitter account at sync.americanexpress.com/twitter. After the sync, card members have to follow @AmericanExpress and re-tweet its “special offers” that come with exclusive hashtags. The re-tweet would in turn load their card with a couponless reward e.g. On tweeting #AmexWholeFoods the card member would get a $20 statement credit which would get adjusted when a purchase of $75 or more at Whole Foods was made.
Pretty cool, but the Facebook and Twitter sync work only for US card holders.
