Bad breath is one the most embarrassing issues for people when they socialize. So Listerine decided to bring this experience to life with a flipbook that released a pungent onion scent. 🙂
To induce trials, a coupon was also attached to the back of the flipbook and people could redeem the same for a free Listerine bottle at nearby locations. Redemption rates at the end were recorded to be at 66%!
You sync your American Express card to Twitter, retweet an offer with a specific hashtag, and the reward loads to your card without printing a coupon. For example, tweeting #AmexWholeFoods loads a $20 statement credit that applies when you spend $75 or more at Whole Foods.
In July last year, American Express launched a first of its kind application on Facebook called “Link, Like, Love” that allowed card members to link their cards to the app and receive deals based on the likes, interests and social connections of the card members and their Facebook friends.
Members who used this service did not have to print coupons to redeem at a store. Instead, they loaded deals onto their AmEx account by hitting an online button in the app, and the reward was given when they swiped the card at the time of purchase.
Now, in its latest social venture, American Express allows card members to sync their cards with their Twitter account at sync.americanexpress.com/twitter. After the sync, card members follow @AmericanExpress and re-tweet its special offers that come with exclusive hashtags. The re-tweet loads the card with a couponless reward.
The Facebook and Twitter sync work only for US card holders.
What is American Express Twitter Sync?
A program that lets card members sync an AmEx card to Twitter and load couponless offers by retweeting hashtagged deals.
What does a retweet actually do?
It activates an offer and loads the reward to the synced card, so redemption happens automatically when the card is used.
What is a concrete example of an offer?
Tweeting #AmexWholeFoods loads a $20 statement credit that applies when a purchase of $75 or more at Whole Foods is made.
What do you need to do after syncing?
Follow @AmericanExpress and retweet its special offers that include the required hashtag.
Who can use it?
It is positioned for US card holders.
You see an online coupon that reads “100 NIS Discount on eyeglasses” with a single call-to-action. “Print coupon”. It is simple, direct, and designed to convert immediately.
Here is a $500 campaign done by Mccann Erickson Israel for Opticana Eyewear.
The offer is obvious, the action is frictionless, and the value is tangible. A low-budget campaign does not need complex storytelling when the conversion path is clear and the incentive is strong enough to move people from screen to store.
When budget is constrained, clarity becomes the creative advantage. A single strong offer, a single next step, and a design that makes the benefit impossible to miss can outperform “bigger” ideas that ask too much of the audience.
A printable discount coupon that is easy to understand and easy to act on.
It bridges online intent to offline purchase. It gives the customer a reason to visit, and it gives the store a clear redemption trigger.
One clear promise, one clear action, and a design that prioritises the benefit over decoration.
Prints, redemptions, and incremental sales during the offer window. If possible, track coupon code usage to separate organic uplift from campaign-driven traffic.
