Snickers Hungry Purchase Resale

The global Snickers campaign ‘You’re not you when you’re hungry’ has enjoyed it’s fair share of buzz world over. Now to extend this campaign in Dubai and introduce people to the real threats of doing things when hungry, ad agency Impact BBDO created the ‘Snickers Hungry Purchase Resale’ campaign.

The campaign was based on the insight that often during sales, people buy things they later regret. Snickers blamed these shopping bloopers on hunger and so in partnership with Dubizzle.com (the region’s leading classified website) allowed shoppers to upload items they wanted to sell straight into special Snickers branded banners that appeared on the homepage of Dubizzle.com. The results…