Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects those in late life. But the disease can actually affect people as young as 40. There are over 40,000 people under 65 living with dementia in the UK.
So to educate the younger audience about the effects of Alzheimer’s, Alzheimer’s Research UK partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard hitting insight into the daily struggles people suffering from Alzheimer’s have to face.
The global Snickers campaign ‘You’re not you when you’re hungry’ has enjoyed it’s fair share of buzz world over. Now to extend this campaign in Dubai and introduce people to the real threats of doing things when hungry, ad agency Impact BBDO created the ‘Snickers Hungry Purchase Resale’ campaign.
The campaign was based on the insight that often during sales, people buy things they later regret. Snickers blamed these shopping bloopers on hunger and so in partnership with Dubizzle.com (the region’s leading classified website) allowed shoppers to upload items they wanted to sell straight into special Snickers branded banners that appeared on the homepage of Dubizzle.com. The results…