Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.
This inspired agency Duval Guillaume to create a Flair Fashiontag Facebook app for Belgian women’s magazine Flair. In the app instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them.
All fashiontags are displayed in a Facebook gallery, the best are published in the weekly edition of Flair. This way there is constant interaction between the facebook application and the magazine itself.