Tag: Hamburg

Mobile Orchestra

In the last weeks I came across two campaigns that revolved around Mobile Orchestra. So I decided to bundle them together…

The Philharmoniker Hamburg Acousticons App

Draft FCB was given the task to bring the Hamburg Philharmonic Orchestra and its classical music back to life by addressing a younger audience. So an “Acousticons App” was created that allowed people to chat just like in any other messenger app, but with a wide range of musical emoticons that let one feel the emotional power of classical music through the text messages. The App also contained the current season’s programme and a direct link to order tickets.

The Czech National Symphony Orchestra for Hello Bank!

To promote a new “all-digital” bank in Europe called Hello Bank!, BNP Paribas and ad agency B-Roll wired up 60 musicians with smartphones and tablets for a rousing rendition of “Carmen.”

Radio Ghosts

One out of eleven deaths caused by car accidents has to do with drinking and driving. So St John Ambulance in Hamburg along with ad agency Serviceplan developed the “Radio Geister” project which aimed to raise awareness about the dangers of drinking and driving among young drivers.

Radio spots were created and presented from the perspective of fatal drunk driving accident victims. Small radio stations in the shape of wooden death crosses were placed around Hamburg, at the sites where car accidents caused by alcohol had happened. These mini radio stations were able to interrupt the signal of radio stations popular with the drivers…

The Vocal Coaching Website

‘Your Music School‘ is a school for vocal education in Hamburg. To generate more applicants for the school’s vocal coaching courses ad agency Red Rabbit Hamburg developed a website that could be navigated by using one’s own voice. The eight menu items on the navigation were arranged on a scale. By singing the appropriate notes one could directly hit the desired menu item. 😎

As a result, the website increased applications to the vocal coaching courses by almost 30%.