Here are two campaigns that Heineken created in Europe to giveaway seats for the UEFA Champions League finals in London last month. 😎
Heineken: The Negotiation
Heineken challenged football fans at a furniture store in Netherlands to convince their ladies into buying a $1899 set of plastic stadium chairs for their home. If they did managed to pull it off, they would win a trip to the finals. The result…
Heineken: The Seat
In Italy, Heineken hid 20 tickets under 20 Wembley seats and spread them around Rome and Milan. Fans then had only one hour to find them and secure their place in finals. The results…