Here is the latest campaign to break on Instagram. Orange in France launched a new hi-speed network and created an ‘Instagallery’ to promote it.
With the help of Cake Paris, Orange targeted influential instagramers by pulling their photos into a staged photo exhibition in Los Angeles. Then they created short films with awkward comments made on the photos by people walking through the gallery. The short films were then sent to the influential instagramers who then shared it with their followers and in turn created free buzz for Orange France.