Australian bank NAB believes that Australians are an honest lot and they deserve honest credit cards to match. So they conducted a series of ‘honesty experiments’ and published the results on YouTube…
Then to say thanks in the biggest possible way, they created a real time stunt that saw honest passersby’s getting thanked in real time for returning lost objects…
As part of an experiment in a very crowded Lima district in Peru, Coca-Cola with their agency McCann Erickson deliberately left a wallet containing $100 on the street. With it they tested people’s honesty.
The brilliance is how quickly the situation reads. Find the wallet. Notice the money. Decide what kind of person you want to be, with nobody asking you anything.
In social experiment storytelling, a simple moral trigger creates instant comprehension and invites viewers to project themselves into the decision.
You are not just judging strangers. You are quietly measuring yourself against what you hope you would do. That internal comparison is the engine of the film.
People’s honesty, observed in a real public setting through a simple, high-stakes trigger.
They left a wallet containing $100 on the street in a crowded district to test people’s honesty.
In a crowded district of Lima, Peru.
The post credits Coca-Cola and McCann Erickson.
To observe how people would react when they found a wallet with money in a real-world public setting.
