Coca-Cola creates first ever “drinkable” advertising

Many people think they know the taste of Coke Zero, but they actually don’t. So Ogilvy & Mather created a campaign for Coke Zero that viewers could literally drink, irrespective of whether it was on a billboard, tv, print, or radio.

By simply “Shazaming” the ads, viewers could see Coke Zero pouring in on the screen of their smartphones, filling a glass, which then ended up into an actual free Coke Zero coupon that could be redeemed at select retail stores across the US.

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EmotiCoke

Coca-Cola through their latest campaign in Puerto Rico is trying to make the internet a happier place. The brand registered URLs for every emoji that conveyed happiness, and then via huge outdoor ads encouraged Puerto Ricans to visit it on their mobile.

The emoji URLs lead visitors to a special landing page i.e. EmotiCoke.com, where they could sign up for a chance to win the emoji web addresses for themselves. 😎

For those wondering why .ws, which is actually the domain suffix for Samoa? That is because emojis are not accepted on domains such as .com, .net, and .org.

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Coca-Cola SLURP

Coca-Cola with the help of Saatchi & Saatchi Denmark and M2Film have created a two-spot public service campaign that highlight the annoyance of noisy slurps and crunching of refreshments during public viewing at the cinema…

Coca-Cola Gangster

Coca-Cola Stableboy

Then as part of the campaign, moviegoers were secretly filmed and then digitally inserted into the above Stableboy spot, which showed them slurping on their drinks and eating popcorn amongst the action…

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Coca-Cola Live Tweets #LetsEatTogether

Coca-Cola in Romania seems to have broken new ground in the country with its integration between Twitter and TV, as it included live consumer tweets during its ad.

The insight for the campaign came from the fact that in Romania 60% of people don’t eat meals together, but instead eat them alone while sitting in front of their TV. So Coca-Cola decided to use tweets to create open invitations for people to actually come together and have a meal with a Coke.

As shown in the below video, the TV ad included a subtitle bar that was used to run the tweets that consumers sent using the hashtag #LetsEatTogether. Coca-Cola’s ad agency, MRM Worldwide then edited the tweets and inserted five to seven of them into each ad placement.

The campaign increased Coke’s Twitter followers in Romania by 15% as hundreds of tweets were aired on TV. The campaign even made it to the evening news as its uniqueness made Romanians wait everyday for the ad.

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Coca-Cola Mini Me

After Volkswagen, Coca-Cola is the next brand to tap the 3D printing trend.

For the launch of its new mini bottles in Israel, Coca-Cola with their agency Gefem Team came up with a campaign that allowed anyone to create 3D mini figurines of themselves. To get one in real users had to work a bit.

So first users created the minis using a mobile app. Then they had to keep them happy by feeding it and taking care of its needs. There was even a virtual supermarket within the app that you could visit to buy your groceries for your mini self. Those who successfully participated were then invited to the 3D printing lab inside Coca-Cola’s factory in Israel, where they received the mini versions of themselves.

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The Sing For Me Machine

Coca Cola Sing For Me Machine

As part of its global “Open Happiness” campaign, Coca-Cola has set up interactive vending machines in various parts of the world. In Singapore the consumers could hug for a Coke, in Korea they could dance for a Coke…

and now in Stockholm they can sing for a Coke. πŸ™‚ The vending machine has been placed at the Royal Institute of Technology with the sign “Sing For Me” in the front…

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Unlock the 007 in you. You have 70 seconds!

At Antwerp Central station, Coke Zero challenged unsuspecting train passengers to unlock the 007 in them and get a chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win. 😎

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Coke Happiness Refill

For teens, happiness is being connected. Using this insight Coca-Cola in Brazil created a beachfront store on the Copacabana beach in Rio de Janeiro where a never seen before soda machine was installed.

Using an exclusive Coca-Cola mobile browser, young emerging middle-class consumers who love their mobile phones but cannot afford a generous data plan could simply goto the soda machine and receive credits for free internet on their mobile. 😎

This soda machine joins the growing number of “Happiness Machines” Coca-Cola has deployed around the world since 2009.

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