Super Bowl Sunday is the mecca of television advertising year after year. Advertisers on this day have a golden opportunity to create valuable brand buzz and recognition through astronomically priced 30 second television spots.
After watching over 60 ads that use both time-tested and unconventional strategies to attract attention, I have come up with my most entertaining list.
I start with one that immediately sets the tone for why Super Bowl ads matter. Big emotion. High memorability. Then I round it out with a mix of humour, characters, and simple ideas executed with confidence.
Budweiser. Puppy Love
Volkswagen. Wings
Dannon Oikos Greek Yogurt. The Spill
Bud Light. Ian Up For Whatever
Heinz. If you are happy
Kia K900. The Truth
Hyundai Genesis. Dad’s Sixth Sense
Duracell. Trust Your Power
Doritos. Time Machine
M&M’S. Delivery
A few fast answers before you act
What is this post?
A curated list of my most entertaining Super Bowl 2014 ads, selected after watching over 60 spots.
How many ads are on the list?
Ten.
Which brands are included?
Budweiser, Volkswagen, Dannon Oikos, Bud Light, Heinz, Kia, Hyundai, Duracell, Doritos, and M&M’S.
How should I use this list?
As a fast reference for what stands out on the biggest advertising day of the year. Then use it to compare how different brands earn attention through emotion, humour, and memorable ideas.