Super Bowl Sunday is the mecca of television advertising year after year. Advertisers on this day have a golden opportunity to create valuable brand buzz and recognition through astronomically priced 30 second television spots.
After having watched over 60 ads that used both time-tested and unconventional strategies to attract attention, I have come up with my most entertaining list… 😎
Budweiser – Puppy Love
Volkswagen – Wings
Dannon Oikos Greek Yogurt – The Spill
Bud Light – Ian Up For Whatever
Heinz – If you are happy
Kia K900 – The Truth
Hyundai Genesis – Dad’s Sixth Sense
Duracell – Trust Your Power
Doritos – Time Machine
M&M’S – Delivery
Super Bowl ads are the miniature version of the film industry. There is huge money involved and brands are torn between creating something new and noteworthy or falling back on established formulas.
So for its 2014 Super Bowl Commercial, Bud Light threw in a ton of actors including Arnold Schwarzenegger, Don Cheadle, Minka Kelly and one unsuspecting normal guy called Ian Rappaport. The ad went on to become something truly to remember. 😎