Everyone loves cool ad executions, but some are clearly advertising for advertising people. 🙂 This is particularly true during award-show season. The video below shows a Brazilian campaign by ID/TBWA for a Brazilian fragrance brand called Kaiak.
Kaiak came up with a reformulated scent for its cologne and in order to sell it online ID/TBWA introduced the newly revamped men’s fragrance with an online banner that you could literally smell! The agency created custom hardware that was then attached to computers at more than 15 cyber cafe’s (lan houses) in Brazil. After this they created a special banner that appeared on the computers’ internet start page reading, “The best selling men’s fragrance in the country just changed. Want to try it? Click this banner. It’s scented.” Those who clicked on it were treated to a scented strip that emerged from the special hardware. 😎