ASICS aims to become the number one brand for sports enthusiast in America. While being one of the sponsors at this years ING New York City Marathon, they developed a 60-foot video wall to bring up the level of physical interaction with their brand.
With the help of their agency Vitro the interactive wall was installed at the Columbus Circle subway station. The messaging displayed on the video wall challenged passersby to race against Ryan Hall, U.S marathon runner…
Another great example of a video wall installation is the Adobe Creative Suite CS3 launch at the Virgin Megastore in Union Square, New York.