Powerade with the help of Ogilvy & Mather setup several workout billboards in Berlin that apart from advertising the product, also doubled up as workout equipment to emphasize the brands attitude “You have more power than you think”.
People practicing their rock climbing, weight lifting and boxing skills on the unique billboards were also rewarded with some free Powerade to help replenish their electrolytes.
The new Audi A7 Sportback h-tron is built using zero emission fuel cell technology coupled with a hybrid battery and electric motor in the rear. Due to this the car gives out nothing but water vapour from its exhaust.
With such an innovative product, Audi teamed up with German agency thjnk to create advertising that was just as innovative. Together they created a billboard that also left nothing behind…
German ad agency Thjnk and production studio I Made This teamed up to create a unique RGB Billboard that revealed different messages depending on the colored lights.
The billboard featured three different messages in three different colors i.e. cyan, magenta and yellow. At night, the billboard was lit up by red, green and blue (RGB) light bulbs, which made the different messages visible depending on the shinning light bulb.
The red showed the cyan text; the green made the magenta text visible; and the blue light revealed the yellow text. With this simple visual trick, the billboard made the most of its limited space and embodied Ikeas’s space-saving message.
Corona Extra along with their ad agency Cramer-Krasselt worked with top astrologists, planetariums, and universities in USA to calculate the positioning of the moon in order to capture a moment where it would align perfectly with an image of Corona Extra beer.
The perfect moment was successfully calculated and the missing lime on the Corona billboard was completed with the moons alignment on the 14th and 15th of June. 😎
Watch the perfect lunar landing in this video…
