The Day Shazam Forgot

Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects those in late life. But the disease can actually affect people as young as 40. There are over 40,000 people under 65 living with dementia in the UK.

So to educate the younger audience about the effects of Alzheimer’s, Alzheimer’s Research UK partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard hitting insight into the daily struggles people suffering from Alzheimer’s have to face.

The Disappearing Billboard

The new Audi A7 Sportback h-tron is built using zero emission fuel cell technology coupled with a hybrid battery and electric motor in the rear. Due to this the car gives out nothing but water vapour from its exhaust.

With such an innovative product, Audi teamed up with German agency thjnk to create advertising that was just as innovative. Together they created a billboard that also left nothing behind…