Sanitarium Marmite is a Kiwi staple and a national icon of 100 years. Today, one in five Kiwis live abroad. Many of these 600,000 Kiwis miss their Marmite, as it’s hard to get overseas.
So to commemorate its 100th year in New Zealand, Ogilvy Auckland launched a contest which reunited long-lost Kiwis with their homeland and everything they love about it, including Marmite.
All the interested candidates had to do was to tell the Marmite judges what makes them or their loved ones, a deserving candidate to avail one of the 100 one-way free air ticket from anywhere in the globe.
Nice, but its clearly inspired by ‘Bring home the Argentinians‘ campaign run by JWT Argentina in 2009. 😉