Driving a Mini is addictive. Which is why drivers who test drive are more likely to buy one. So to get prospective customers to test drive, Mini decided to help drivers that were stranded by their own cars. Mini partnered with a tow service company and responded to break down calls in real time throughout Singapore. The campaign not only took the test drive out of the showroom and onto the streets, it really made the drivers’ day by unexpectedly turning an annoying situation into a pleasant surprise.
Click here to view the case video.
And @PixelHeritage just brought to my attention, that a Brazilian Chevrolet dealership in 2012 did the exact same test drive promotion in Brazil with the Chevrolet Cobalt…