The mountain village of Tschlin has the reputation of being the quietest place in Switzerland. In fact, things are so quiet that when the telephone in the village square rings, you can hear it in every corner of the village.
In a clever marketing stunt to drive tourism to the village, Graubünden Tourism along with ad agency Jung von Matt started giving out the village telephone number online. Anyone who called the village number between 10am and 8pm would be greeted by one of the village residents. If the phone call went unanswered the caller would win one of the many prizes (free stay, dinner, t-shirts etc) on offer.
To prove that no one was sitting next to the phone, they setup a live feed of the phone at the campaign microsite www.dorftelefon.ch.
The action started on Monday, 6th June and ended on Saturday, 11 June 2016.