Volkswagen has turned the E6, the Norwegian equivalent to Route 66, into a real time online game of roulette using Google Maps.
Ad agency Try from Oslo devised this game in order to highlight the main feature i.e. the low fuel consumption of the new Golf BlueMotion car, in a meaningful and memorable way to the consumers.
In the BlueMotion Roulette game users were asked to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car stopped on their selected spot, they would win it! Each user could only have one guess, so in order to maximize their chance, they had to find out more about the car. 😎