Facebook has been getting cluttered with brands screaming about themselves…Forsman & Bodenfors from Sweden came up with an innovative idea to break through this clutter for Ikea. They turned one of Facebook’s basic functions into a promotional tool, to promote the opening of Ikea’s new store in Malmo, Sweden.
With a little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson.
Gustavsson then uploaded pictures of the store’s showrooms to his photo album and the first people to tag the IKEA items with their name won the item which helped to grow IKEA’s Facebook fan base and spread around photos of IKEA products.