Philips launched the Walita Avance, their most advanced blender to date in Brazil. With 800w power and ultra-sharp blades, it mixed ingredients unlike anything consumers have ever seen before.
So to promote it, Ogilvy Brazil got a molecular cuisine specialist to actually physically blend two fruits into one! After 3 months of research the molecular cuisine specialist successfully created three new fruits (Pinegrape, Bananaberry and Kiwigerine) that Ogilvy used to promote the new Philips blender.
It seems Brazilian agencies are the ones to watch when it comes to innovative fruit related communication. 😉 Also see the real fruit boxes campaign from Ageisobar Brazil.