Powerade with the help of Ogilvy & Mather setup several workout billboards in Berlin that apart from advertising the product, also doubled up as workout equipment to emphasize the brands attitude “You have more power than you think”.
People practicing their rock climbing, weight lifting and boxing skills on the unique billboards were also rewarded with some free Powerade to help replenish their electrolytes.
Wunderman Buenos Aires is back with another twitter campaign. This time they have leveraged twitter to create a live infographic for every game played in the Copa America Argentina 2011, the most important football championship in South America.
The official microsite aggregated every tweet about every game, and compiled them into an interactive infographic style interface where one could explore the social interaction through every minute of the match!
