Everyday we are seeing more and more brands using a mix of digital and traditional advertising to create unique marketing strategies.
Today we see Saatchi & Saatchi LA and appssavvy coming up with a unique idea for the Toyota Prius.
Together they have created a free Prius iPhone app that the users can use to draw into the environment of the Prius…and if standing in front of the Reuters digital billboard in Times Square they could even see it getting replicated live on the billboard.
The billboard was available from Oct 26th to Oct 28th
Other than drawing, the consumers can also take a tour of the Prius, interact with a print ad campaign and play a game.